Louisville, KY (August 22, 2016) – Celebrating its 10th year as the hardscaping industry's leading trade show, HNA is introducing briefing sessions for contractors and dealers that will address profitability, risk management, technology, employee management, and other key issues impacting company success.

These 20-minute briefings will take place in the trade show floor classroom located directly behind the ICPI Booth (#20010) on the trade show floor. These sessions also provide opportunities for dealers and contractors to network and learn from one another in a casual setting.

The new Dealer Briefings on Wednesday, Oct. 19, will feature Derek Whisenand of Whiz-Q, leading a session called "Technology for Operation" at 4pm. The second Dealer Briefing will highlight the Dealer Video Winner presenting their company's video and successful operation at 6pm.

The new Contractor Briefings will take place on Thursday, Oct. 20 and Friday, Oct. 21 and will be taught by recognized industry experts. Contractor Briefings include:

Thursday, Oct. 20

Are You Really Making Money on the Job?
9:30-9:50am
Jerry Gaeta

Six Lead Generation Myths That Cost Residential Hardscape Companies Money
9:30-9:50am
Todd Bairstow

What Do I Need To Do To Not Get Sued?
1:00-1:20pm
Glenn Herold and Burke Hyde

Common Pitfalls
2:30-2:50pm    
Marc Larsen

Friday, Oct. 21

What Motivates Employees?  It Is Not More Money!
9:30-9:50am
Tom Hudgin

Profit is Not a Four Letter Word
11:30-11:50am
Monroe Porter

Beyond the I-Pattern
1:00-1:20pm
Mark Hain

Best SRW Construction Practices
2:30-2:50pm
Gabriela Mariscal

To register for HNA 2016 and attend these briefings at no additional cost, go to www.HardscapeNA.com.

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About Hardscape North America
Hardscape North America (HNA) is THE hardscape show for contractors and dealers/distributors. Its focus is to bring top-notch education including certification courses, products and technology to contractors and installers who build segmental pavements and retaining walls and also to provide networking opportunities. HNA features indoor and outdoor exhibits displaying state-of-the-art tools and products and trade floor demonstrations and offers the latest technology for contractors.  Hardscape North America is produced by the Interlocking Concrete Pavement Institute and endorsed by the National Concrete Masonry Association and the Brick Industry Association. To learn more about HNA, visit www.HardscapeNA.com.