HNA Dealer Education
October 20-21, 2021
Kentucky Exposition Center
8:00 AM – 12:00 PM
Hardscape 2021 is focusing on a variety of dealer education spread out over all three days of the show. In 2021 Dealers will have education options including the Wednesday, Show-Opening Keynote, three 75-minute dealer-specific conference sessions, a networking breakfast, two 50-minute dealer topics and hardscape demonstrations.
PRO TIP: Upgrade to the New DEALER VIP PASS for Access to 4 Dealer Sessions, Dealer Networking Breakfast, 8 Conference Sessions and 6 Hardscape Now Sessions for up to a 50% Discount
Wednesday, October 20
8:00 – 11:30 AM
Collision Course: Put on the Brakes with DISC
Have you ever thought, “Running a business would be easy if I didn’t have to deal with people?” Determine why some people step on your last nerve, what to do about it, and strategies to deal with employees or customers who are upset and turn them into your word-of-mouth sales team! Using a DISC profile, learn your own behavioral style, how to identify and appreciate the behavioral styles of others while you lead employees and serve customers, and adapt your behaviors to create super performers.
3:30 – 4:45 PM
Corey & Anna Halstead
Content is the fuel for all marketing in today’s world. High-quality video, photo, graphics, and copywriting drives everything from successful Facebook and Instagram ads to impactful website design and effective email blasts. While most companies know that content is everything, many struggle to source and produce enough content to drive campaigns. Uncover a proven system for solving the content dilemma for the hardscaping industry and explore how dealers can work with manufacturers and contractors for success.
Thursday, October 21
8:00 – 9:15 AM
If you were to become a frontline employee in your business, what do you think you might find that could be changed or improved? What could you do with that information to create happier employees and an improved culture? Take risks to discover what will make each employee’s job a little easier and learn to create a team of superheroes.
9:45 – 11:00 AM
Kent Deeben & Brian DeCelle
From a comprehensive written delivery policy to front desk procedures, learn how Sislers Stone has leveraged their more than 80 years of industry experience to manage customer expectations and mitigate many of the most common issues in their outbound delivery service.
3:00 – 4:15 PM
People don’t buy products, they buy the results the product will give them. This workshop will focus on selling the value and benefits of your products or services to your customers. Learn how to explain and express value and how it works for the customer. By focusing on the value, the price becomes less and less important.