If you’re ready to learn the strategies, tools, and insights you need to grow your business, boost profits, and manage for long-term success, this lineup of HNA education is for you.

  • Wednesday, October 22, 8:00 - 9:00 AM

    Moderated By: Bryan Horr
    Interactive roundtable discussions will offer valuable peer-to-peer learning and practical insights into real-world challenges and innovations. Topics* include:

    • Base Compaction: Getting the Most from Your Base in Less Time

    • What New Tech or Equipment Is Actually Worth It?

    • Fire Features and Gas Lines

    • Breaking into the Commercial Market: Is It Worth It?

    • Budgeting Jobs: Winning the Bid Without Losing Your Shirt

    • Labor Shortage: Fewer Hands and Smarter Equipment

    *Topics subject to change.

  • Wednesday, October 22, 9:00 - 10:00 AM

    Frank Bourque
    Artificial Intelligence is reshaping the way we approach sales, and the hardscape industry is no exception. In this session, we'll cover how AI tools can optimize your sales pipeline, from lead generation, qualification, scheduling to personalized client communications and post-sale follow-up. Learn how to implement AI-driven strategies to streamline operations, close more deals faster, increase client satisfaction, and make data-backed decisions that drive revenue growth.

  • Wednesday, October 22, 1:00 - 2:00 PM

    Brian Basik
    D    iscover actionable strategies to enhance your hardscape business's online presence and attract more customers. This session dives into essential tools like website optimization, local SEO, social media engagement, and online reviews to help you stand out in a competitive market. Whether you're looking to grow your business, increase leads, or improve your digital branding, you'll leave with practical insights and tips tailored to the hardscape industry. Take control of your online reputation and build a strong foundation for lasting success!

  • Thursday, October 23, 8:00 - 9:00 AM

    Weston Zimmerman
    Overhead is the #1 profit killer. Learn to solve that problem in your estimating to ensure that every proposal is priced for profit. Weston will cover common pitfalls that sabotage your profits when quoting jobs. Wrap it up with learning how to job cost to ensure you are on track and achieving your goals for growth.   Objectives: Learn how to know your breakeven on every job; Learn how to bid with confidence and get over "head trash" that prevents you from charging what you're worth; Learn how to track jobs so you know when you hit or miss the mark.

  • Thursday, October 23, 10:00 - 11:00 AM

    Vanessa McQuade
    Do clients ever compare your price to others and say, "Why so much?" What if you could show them why you're worth more and win the job anyway? Learn how to move the conversation beyond just products and pricing to showcase the value you bring. From the initial phone call to the signed contract, every step of your sales process should communicate value. Confidently charge more, deliver more, and win more jobs.d specifically for the green industry, you will learn five straightforward strategies to jumpstart your digital marketing efforts and achieve immediate results. Perfect for landscapers, hardscapers, garden centers, lawn care professionals, and anyone in the green industry, this session covers essential tips and tools to boost your online presence.

  • Thursday, October 23, 11:00 AM - 12:00 PM

    Andrew Letersky
    Do clients ever compare your price to others and say, "Why so much?" What if you could show them why you're worth more and win the job anyway? Learn how to move the conversation beyond just products and pricing to showcase the value you bring. From the initial phone call to the signed contract, every step of your sales process should communicate value. Confidently charge more, deliver more, and win more jobs.