for Hardscape Contractors
All conference sessions are approved for ICPI Installer Continuing Education hours. Pick up a CE Tracking Form for your attendance records at the HNA Registration Desk.
$65 per session and $65 for the Hardscape Now Sessions, or receive all 8 sessions, 4 Dealer Sessions, 2 GIE+EXPO Workshops and all 6 Hardscape Now Sessions for $189 (Member) or $229 (Non-Member).
PRO TIP: Upgrade to the VIP Pass for Access to All Conference Sessions, Dealer Sessions, 2 GIE+EXPO Workshops and Hardscape Now Sessions for a 50% Discount
Conference Session Schedule
All Conference Sessions take place at the Kentucky Exposition Center.
Wednesday, October 20
12:00 – 1:15 PM
Corey & Anna Halstead
In the increasingly competitive hardscape business, finding ways to set yourself apart from the competition is critical to success. You can do this leveraging the projects you build every day. Developing your unique projects into case studies creates the foundation for great marketing. Learn the secrets of capturing your best in a way that sells more.
1:45 – 3:00 PM
Walk out of this session with a roadmap to better systems and processes that can significantly improve your results. You’ll learn actionable, step-by-step processes that elevate your HR, estimating, and financial systems to make your business more efficient and more profitable.
3:30 – 4:45 PM
In this session, you’ll get step-by-step instructions on how to capture reviews, delight your customers, and go above and beyond to create the “Pufferfish Effect”. You’ll also learn fresh, out-of-the-box marketing ideas that won’t break the bank, helping you to create your “awesome”.
Thursday, October 21
8:00 – 9:15 AM
Culture doesn’t just eat strategy for lunch, it eats everything for lunch! In this contractor-to-contractor session, learn how to structure your company for growth and develop a roadmap for your company’s success.
9:45 – 11:00 AM
Engage in an interactive discussion around the practical skills every sales professional needs to master. You’ll leave this session with five key strategies you can implement now to increase your success in every sales conversation.
11:30 – 12:45 PM
Still selling with tired old presentations? More and more customers expect hardscape professionals to be tech savvy. Adding drones and time-lapse videos into your sales presentations increases the wow factor for customers, helping them better visualize the project and understand what to expect during construction. Learn some simple techniques to add these features to your sales presentation and watch your sales skyrocket.
1:15 – 2:30 PM
Today’s outdoor living areas can be even more dramatic with the proper placement of outdoor lighting. Learn the basics of designing and installing landscape lighting as well as techniques for upselling to the client.
Friday, October 22
9:00 – 10:15 AM
Find out whether a hardscape maintenance business is for you. You’ll learn how to start, grow, and market a hardscape maintenance business as well as the tools and equipment you’ll need for successful operations.