OCTOBER 21-23, 2020
Slide background


Conference Sessions

ICPI Installer Continuing EducationProfessional Development
for Hardscape Contractors

All conference sessions are approved for ICPI Installer Continuing Education hours. Pick up a CE Tracking Form for your attendance records at the HNA Registration Desk.

$65 per session and $65 for the Hardscape Demonstrations, or receive all 7 sessions and all 6 Hardscape Demonstrations for $189 (Member) or $229 (Non-Member)

PRO TIP: Upgrade to the VIP PASS for Access to All 7 Conference Sessions and 6 Hardscape Outdoor Demonstrations for a 50% Discount

Conference Session Schedule

All Conference Sessions take place at the Kentucky Exposition Center.

Wednesday, October 16

Estimating Hardscape Projects with Confidence

Jerry Gaeta12:00 – 1:15 PM
Jerry Gaeta

You can’t afford NOT to know your cost of doing business! Otherwise, you may be selling your work for less than it costs to perform it. The price that other trades and services charge for their work continually goes up, but have your rates and prices done the same? You can no longer hope to become more profitable by guesswork and luck. Jerry Gaeta will demonstrate the importance of an estimating strategy and show you how to develop and implement the strategy to become profitable and stable – to ensure your company’s survival – no matter the size of the business.

Thursday, October 17

What Women Want: See Your Business Through a Woman’s Eyes

Anne Obarski8:00 – 9:15 AM
Anne Obarski

Women account for 85% of all consumer purchases and 92% pass along information about deals or finds to others. This combination of purchasing power and influence is the reason women dominate the consumer economy. What are you doing to attract, satisfy and multiply women customers? Recognizing and listening to your “best customer” will ensure a successful and growing business. Learn to identify what and where she researches before she calls you; develop the communication skills needed to win her business; and define the 4 key experiences that will make a female customer a raving fan.

Friday, October 18

Finding the Next Generation of Hardscape Installers

Frank Gandora8:00 – 9:15 AM
Frank Gandora

Need strategies for finding and attracting the best that Millennials and Gen Z have to offer? We’ll share research from a recent industry study, identifying the key drivers motivating individuals to enter the hardscape industry and the types of messaging most likely to attract the people you want to hire. Plus, you’ll learn about the materials available to help you recruit, hire, and retain new workers.

Hardscape North America

HNA is Endorsed by:





HNA 2021 – October 20-22, 2021
HNA 2022 – October 19-21, 2022

© 2019 Interlocking Concrete Pavement Institute, All Rights Reserved.