Effective Date: July 17, 2026
Hardscape North America (“HNA,” “we,” “our,” or “us”) is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through event registration, attendance, exhibitor participation, educational programs, websites, mobile applications, surveys, marketing activities, and other interactions related to Hardscape North America.
By registering for, attending, exhibiting at, sponsoring, or otherwise participating in HNA activities, you acknowledge and agree to the practices described in this Privacy Policy.
1. Information We Collect
We strive to collect only the information reasonably necessary to administer, promote, and improve HNA events, educational programs, and related communications.
The information we may collect includes:
Registration and Participation Information
- Name
- Company or organization name
- Job title
- Business address
- Email address
- Telephone number
- Mobile phone number
- Industry segment or professional interests
- Event registration details
- Educational session selections
- Attendance history
Communication Preferences
- Email communication preferences
- SMS/text messaging preferences
- Telephone and voicemail communication preferences
- Marketing and promotional subscription preferences
Website and Digital Information
When you visit our websites or digital platforms, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Referring website information
- Website usage analytics
- Cookies and similar technologies
Information You Voluntarily Provide
We may collect information you provide through:
- Surveys
- Feedback forms
- Contests or promotions
- Speaker applications
- Exhibitor inquiries
- Customer service communications
- Social media interactions
2. How We Use Your Information
We use personal information solely for legitimate business purposes related to HNA and its affiliated educational and promotional activities.
These purposes include:
- Processing event registrations
- Managing exhibitor and attendee participation
- Delivering educational content and resources
- Providing customer support
- Sending event-related communications
- Promoting future HNA events
- Conducting surveys and gathering feedback
- Improving attendee and exhibitor experiences
- Maintaining event security and operations
- Complying with legal obligations
- Providing year-round industry information and educational opportunities
We do not use personal information for unrelated commercial purposes.
3. Marketing Communications
HNA provides information regarding:
- Upcoming trade shows
- Registration opportunities
- Educational sessions
- Industry news and updates
- Exhibitor information
- Special events
- Promotions and announcements
- Year-round industry education and programming
Communications may be delivered through:
- SMS/text messages
- Telephone calls
- Voicemail messages
- Postal mail
- Digital advertising platforms
You may unsubscribe from marketing communications at any time using the methods described in Section 8 of this Privacy Policy.
4. SMS/Text Messaging Consent
Registration-Based SMS Consent
As part of the HNA registration process, registrants may be asked to provide their mobile telephone number and consent to receive SMS/text messages related to:
- Event registration and confirmations
- Event reminders
- Schedule updates
- Educational opportunities
- Promotional announcements
- Future HNA events
- Industry-related communications
- Emergency announcements communications
By providing a mobile number and checking the applicable consent box during registration, registrants expressly consent to receive recurring automated and non-automated SMS/text messages from HNA.
Message frequency may vary.
Message and data rates may apply based on your wireless carrier plan.
Consent to receive SMS messages is not a condition of purchasing any product or service.
SMS Opt-In for Non-Registrants
Individuals who have not registered for HNA may separately opt in to receive SMS/text messages through:
- Website forms
- Event inquiries
- Promotional sign-up forms
- Educational content subscriptions
- Other documented consent mechanisms
No SMS marketing messages will be sent to individuals who have not provided appropriate consent where required by applicable law.
SMS Opt-Out
Recipients may opt out of SMS communications at any time by:
- Replying STOP to a text message
- Following instructions contained in a text message
- Contacting HNA directly
After opting out, users may receive a final confirmation message acknowledging their request.
5. Sharing of Information
HNA does not sell, rent, lease, or otherwise monetize attendee, exhibitor, sponsor, speaker, or prospective attendee personal information.
Personal information may be shared only as necessary with:
Service Providers
Third-party vendors that assist us with:
- Registration processing
- Event management
- Email delivery
- SMS messaging
- Website hosting
- Data analytics
- Customer support
- Payment processing
These providers are authorized to use information only for services performed on behalf of HNA.
Legal Requirements
We may disclose information when required by:
- Law
- Court order
- Government request
- Regulatory authority
- Protection of legal rights or safety
Business Transfers
In the unlikely event of a merger, acquisition, or organizational restructuring, information may be transferred subject to applicable privacy protections.
6. Exhibitor and Sponsor Information
HNA may provide exhibitors and sponsors with aggregated, anonymized, or statistical attendance information for business and event-planning purposes.
Unless specifically disclosed during registration or through a separate consent process, HNA does not sell attendee lists or personal contact information to exhibitors, sponsors, or other third parties.
Attendees who voluntarily provide their contact information to exhibitors, sponsors, speakers, or other participants understand that such information is governed by the privacy practices of the receiving party.
7. Photography, Video, and Event Recording
HNA events may be photographed, recorded, streamed, or otherwise documented.
By attending HNA events, participants acknowledge that their image, likeness, voice, or participation may appear in event-related photographs, videos, livestreams, promotional materials, or educational content.
Such materials may be used for:
- Event promotion
- Marketing
- Educational purposes
- Historical documentation
- Future event advertising
8. Your Choices and Rights
You may:
- Unsubscribe from marketing emails by using the unsubscribe link or manage email preferences link included in email communications.
- Opt out of SMS messages by replying STOP.
- Request updates or corrections to your personal information.
- Request removal from future marketing communications.
- Request information regarding personal data maintained by HNA, subject to applicable law.
To exercise these rights, contact us using the information provided below.
9. Cookies and Tracking Technologies
HNA websites may use cookies, pixels, and similar technologies to:
- Improve website functionality
- Analyze website traffic
- Measure marketing effectiveness
- Enhance user experience
Users may manage cookie preferences through browser settings. Certain website functions may be affected if cookies are disabled.
10. Data Security
HNA maintains reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
While we strive to protect information, no method of electronic transmission or storage can be guaranteed to be completely secure.
11. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Operate HNA events
- Maintain historical attendance records
- Provide educational and promotional communications
- Comply with legal and regulatory obligations
- Resolve disputes and enforce agreements
12. Children’s Privacy
HNA is a business-to-business trade event intended for industry professionals.
Our services are not directed to children under the age of 12, and we do not knowingly collect personal information from children.
13. State and International Privacy Rights
Depending on your jurisdiction, you may have additional rights regarding access, correction, deletion, or restriction of personal information.
HNA will comply with applicable privacy laws and regulations governing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Changes will become effective upon posting the revised Privacy Policy with an updated Effective Date.
Continued participation in HNA activities following such updates constitutes acceptance of the revised Privacy Policy.
15. Contact Information
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Hardscape North America (HNA)
13750 Sunrise Valley Drive.
Herndon, VA 20171
Email: info@HardscapeNA.com
Phone: 888-580-9960
Website: https://www.HardscapeNA.com
