Thursday, October 22
8:00 - 9:00 am
Speaker:
Joseph Raboine
In this session, Joe Raboine, VP of Sales for Oldcastle, will share insights on design-led selling, incorporating wellness and biodiversity into outdoor spaces, and leveraging technology and AI to enhance business operations. He will also explore ways contractors can differentiate themselves and scale through modular design, pattern innovation, and packaged services that enable faster installations. Additionally, the session will cover retrofit and phased project opportunities, and how contractors can position themselves as trusted “outdoor living guides” for homeowners.
Learning Objectives:
- Leverage technology, AI, and phased/retrofit opportunities to improve efficiency, accelerate installations, and position themselves as a trusted outdoor living advisor
- Apply design-led selling strategies that incorporate wellness, biodiversity, and client-centered outdoor living concepts
- Identify ways to differentiate and scale their business through modular design, packaged services, and innovative project approaches
$69 Members /
$99 Non-Members
This show always has solutions to improve my business – from education sessions to new products or equipment, that you can see in person and try.
—Zack Rulli, Dirt and Stone Landscaping
My HNA experience was an eye-opening one. So many great companies were represented by educated representatives. All my questions were answered, and if they weren’t a follow up email was given. I would recommend this show to anyone and everyone in the business.
—Emily Medina, The Concrete Service Inc.
This was a great show to attend for the first time and we look forward to attending every year moving forward. Defintely a can’t miss show!
—Jamieson Curry, Artificial Turf Supply
I don’t know of any other place where one can find such a complete representation of our industry… tech, products, equipment, education, it’s all here!
—Jeremy Martin, Willow Gates Landscaping LLC
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
—Devin Wiley, Newcastle Lawn and Landscape
