Did You Know?
Sponsorships are proven to drive more traffic to your booth, helping you maximize ROI while standing out from competitors, and increasing your brand’s visibility across the entire hardscape industry.
Ready to Get Started? Email us at hnasales@ntpevents.com to secure your sponsorships today!
Explore all available sponsorship opportunities below, including pricing and detailed inclusions.
Metallic Packages
Elevate your brand’s presence at every level. From Diamond to Bronze, our tiered sponsorships give you the flexibility to invest at the right level for your business while ensuring your brand is front and center with attendees.
New Opportunities in 2026
NEW IN 2026 | $25,000 | Exclusive
Get cozy at the Ask the Experts Coffee Corner, a welcoming space designed to spark conversation and connection. As a built-in traffic driver, this activation brings education, networking, and relaxation together in one central hub on the show floor.
This dedicated lounge features expert-led sessions where attendees can stop by, ask questions, and engage in meaningful one-on-one conversations.
As the exclusive sponsor, you have the opportunity to lead a featured session and enhance the space with branded signage and custom décor, creating a highly visible, memorable presence that keeps your brand top of mind.
Inclusions:
- Branded signage around area
- Sponsor may provide additional collateral such as branded cups/napkins as approved by HNA as well as any branded signage or lounge seating.
- Destination will be marked on the printed floor map
NEW IN 2026 | Call for Pricing | Exclusive
Bring high-energy excitement to the West Wing with the Cash Grab Cube, an interactive, crowd drawing experience attendees will not want to miss. Participants step inside the cube as REAL CASH and prize vouchers swirl around them for a fast paced, laugh out loud chance to grab as much as they can.
As the exclusive sponsor, you will have the opportunity to add temporary branded signage to the cube, include your own prizes and marketing materials inside the activation, and be the face of this hit new experience at HNA 2026.
Inclusions:
- Branding on tickets and signage surrounding the activation
- Company recognition as a sponsor in all materials
- Destination will be marked on the printed floor map
- Opportunity to provide giveaways, coupons, or branded vouchers to increase engagement and drive attendees from the cube straight to your booth.
NEW IN 2026 | Call for Pricing | Exclusive
Keep attendees energized and on the show floor with the West Wing Grab & Go, a fast, convenient stop for drinks and snacks in a high-traffic, strategically placed location.
Whether they need a bottled drink or a quick snack between meetings, Grab & Go keeps traffic flowing while enhancing the overall show experience. Opportunities include branded floor clings directing traffic to the station, “Grab & Go Brought to You By” signage, and custom stickers prominently placed on the coolers.
Inclusions:
- Branding on signage surrounding the activation
- Company recognition as a sponsor in all materials
- Destination will be marked on the printed floor map
On-Site Signage
$10,000 | Multiple Available
Help attendees navigate the show floor with your logo on large, hanging aisle signs in both the North Wing and West Wing exhibit halls.
Print Deadline: August 14, 2026
$1,500 | 8 Available
Elevate your visibility and guide attendees directly to your booth with an advertisement in the official printed floor map, a new navigation tool exclusive to HNA. Your booth will also be highlighted as a sponsor, drawing attention to your exhibit space.
Print Deadline: August 14, 2026
$3,000 | 5 Available
Capture attendees’ attention the moment they enter HNA 2026 with a striking lobby display.
(1) single-sided banner (5’ x 15’)
Did you purchase this banner last year? Reuse last year’s banner to save!
Print Deadline: August 14, 2026
$2,500 | Multiple Available
Display your brand and direct attendees to your booth in high-traffic areas on the trade show floor with a column banner.
- (1) single-sided vertical banner (3’x15’)
Did you purchase this banner last year? Reuse last year’s banner(s) to save!
Print Deadline: August 14, 2026
$2,500 | Multiple Available
Hang your company banner(s) inside and around the Hardscape Demo Presentation screen.
Print Deadline: August 14, 2026
Inclusions:
- One (1) single-sided vertical banner (4’ x 10’)
- Logo and booth number(s) listed on the initial and final sponsor slide of each of the six (6) demo presentations
2 for $1,800 | Multiple Available
Direct attendees to your booth with strategically placed floor clings throughout the event.
Print Deadline: August 14, 2026
Inclusions:
- Square or circle cling (4’ x 4’ in diameter)
- Sponsor provides the graphic(s); HNA produces and places the cling(s)
$550/each -or- $9,500 for 18
Make an entrance – literally. Purchase one door cling in KEC Lobby A, or maximize your visibility by bundling all 18 door clings strategically placed at the main entrances of both the HNA and Equip shows. This opportunity ensures your company branding is impossible to miss!
Print Deadline: August 14, 2026
Branded Giveaways
$4,500 | SOLD
By sponsoring badges, all of our participants will act as walking billboards for you!
Not only will your logo be on display on every attendee throughout the event, your brand will shine in photos captured onsite.
Inclusions:
- Full Color logo recognition on the badges.
- Sponsor to provide artwork. HNA will produce
$4,500 | SOLD
Keep your brand front and center — and around every attendee’s neck!
HNA lanyards are worn throughout the show, making them a high-visibility, highly valued item picked up by attendees at registration and remote badge locations.
Inclusions:
- Sponsor to source, produce, and deliver branded lanyards for on-site distribution at sponsor’s expense
- Quantity requested: 7,500
$4,500 | Exclusive
Be a helping hand for attendees by sponsoring the official HNA show bags, giving them a convenient way to collect materials throughout the show.
Inclusions:
- Sponsor to source, produce and deliver branded bags for distribution on show site at sponsor’s expense.
- Artwork to include HNA logo and subject to artwork review/approval by HNA.
- Bags will be distributed to all HNA attendees and exhibitors at all KEC registration areas.
$2,000 | Multiple Available
Busy attendees are always looking for a place to pause, create a welcoming spot where they can reset and recharge.
- Price includes park bench and bench messaging/branding only. Additional experiential items and signage is the responsibility of the sponsor.
Deadline to Sponsor: August 14, 2026
$3,750 | Exclusive
Put your brand directly in the hands of attendees staying at the Hyatt Regency, the official host hotel, by showcasing your artwork on their hotel key cards!
- HNA to handle production and shipment of the room keys once artwork is approved
Artwork Deadline: August 14, 2026
$4,500 | Exclusive
Attendees who register onsite need to physically sign their registration forms, put your brand in their hands by providing pens displayed at all HNA Registration counters and in the HNA Education rooms. Your pens will be used and given away throughout the event, making this an exclusive opportunity. After all, who doesn’t love to grab a pen?
- Sponsor is responsible for producing and shipping pens to the show site
Call for Pricing | Exclusive
The past hat personalization station was a huge hit, with 3,500 HNA and Equip attendees stopping by to customize their HNA-branded hats.
This year, you can sponsor the experience right in your booth. Attendees scan their badges to claim their branded item, supercharging your lead list, while your logo gets maximum exposure on items worn on job sites across the country.
Inclusions:
- Providing attendees with a custom branded item such as a hat or shirt featuring both your company logo and HNA’s logo as a keepsake
- Branded signage in high-traffic areas around the station
- Promotion in attendee marketing materials driving traffic to your station
Digital Opportunities
$1,500 | Multiple Available
Guide attendees straight to your exhibit space from the North or West Hall, Hardscape House, or Outdoor Demo Yard. Maximize your spend by including your booth number and a QR code for easy meeting bookings.
$7,500 for 6 | 6 Screens Available
October is one of the busiest months at Louisville Muhammad Ali International Airport, with hundreds of thousands of travelers passing through the baggage claim and rental car areas. This is your opportunity to capture their attention the moment they arrive.
Place your brand front and center with our six 12’ x 3’ digital billboard monitors, located in a high-visibility area where every traveler will see your messaging.
Price Dependent On Page | Multiple Available
Reach engaged audiences where it matters most. Promote your brand through premium banner placements that deliver visibility, credibility, and results.
$300 or 2 for $550 | Multiple Available
Reach HNA social media followers and boost your brand awareness and show involvement through a dedicated post on HNA’s social pages.
$3,500 | Exclusive
Be the face of HNA’s innovative attendee tool as the exclusive sponsor of 42Chat.
This AI-powered tool delivers top-tier customer service on the event’s official website and via text messaging, providing attendees with instant answers and engagement.
Inclusions:
- Branding on H-Bot’s avatar across HNA’s website
- Inclusion on all onsite signage promoting 42Chat
- Three customized promotional text messages sent to attendees during the event
- Recognition in pre-event marketing emails and announcements
- Logo inclusion in post-event recap materials
$4,500 | Exclusive
Put your brand at everyone’s fingertips — literally.
Position your company as a key player in the industry by sponsoring the HNA 2026 mobile app. The app offers a powerful search engine, planning tools, and interactive maps, making it easy for users to find companies, products, sessions, and more.
Inclusions:
- Prominent branding throughout the app
- Recognition as the official app sponsor in all promotional materials
- Two (2) social media posts on HNA’s official accounts
- Two (2) dedicated push notifications — (one pre-show notification one week prior, and one during show hours on Thursday)
- Dedicated mobile app banner and banner ads within app widgets and the Navigation Menu
$750 or 2 for $1,250 | Multiple Available
Send your message directly to attendees’ phones through the HNA mobile app. Use dedicated notifications to promote a new product, highlight a booth demo, or simply remind them to visit you.
$2,700 | 2 Available
Position your brand as an essential part of every attendee’s experience by being featured in the Digital Attendee Brochure, the one-stop resource for all their event information.
- Sponsor will provide artwork. Exact placement to be determined by HNA.
Deadline to Secure: May 29, 2026
Experiential & Thought Leadership
$7,500 | Exclusive
Be the First Impression: Become the Exclusive HNA Registration Sponsor!
Capture the attention of every Hardscape North America participant as the sole Registration Sponsor—an unmatched opportunity to showcase your brand to all HNA registrants and prospecting attendees.
This premier sponsorship puts your organization front and center from the moment participants register to when they arrive onsite.
Inclusions:
- Dominant digital presence on all registration pages with your branded banner
- Logo featured in every registration confirmation email
- Recognition in all HNA email marketing as the official Registration Sponsor to a database of 20,000+ engaged contacts
- Push notifications to attendees: one pre-show and one during show hours
- Onsite visibility with logo placement on all registration signage
- Recognition in the HNA mobile app for seamless attendee engagement
- Opportunity to distribute a branded print piece directly at registration (sponsor-provided)
$7,500 Exclusive | $1,500 Multiple Sponsors
Showcase your support for HNA by sponsoring the annual Awards Ceremony—a high-visibility opportunity to roll out the red carpet for your company and align your brand with excellence in hardscape design.
Your company will be prominently featured throughout this well-attended event as we celebrate and recognize this year’s winning projects.
Inclusions:
- Opportunity for one company representative to deliver brief remarks (up to 90 seconds) during the awards presentation (Exclusive Only)
- Recognition as the official Awards Ceremony sponsor across all promotional materials, event emails, and the HNA website
- Logo signage displayed at the Awards Ceremony
- Branded table presence at the event (Exclusive Only)
- Banner advertisement on corresponding Awards-related webpages
$2,000 | Multiple Available
Be the face of a show favorite, the Installer Championship! Your company’s branding will be proudly displayed throughout the exciting event, allowing attendees to recognize your brand’s support of the industry.
Deadline to be included: August 14, 2026.
Inclusions:
- All event sponsors logos will be placed on competition area pennant flags.
- Logo recognition on leaderboard video and area signage
- Company recognition as official sponsor in all materials promoting the event
- Company recognition during the HNA Installer Championship Ceremony
$3,000 | 12 Available
Showcase your brand while supporting the best in the business!
The Installer Championship at Hardscape North America is a thrilling, high-energy competition where top hardscape professionals go head-to-head to prove their expertise.
Teams will face timed challenges to install intricate hardscape projects, showcasing their craftsmanship, efficiency, and teamwork under the pressure of a live audience. Sponsor a team and show the industry what you’re capable of!
Inclusions:
- Up to 6 nights included at the official HNA hotel
- Sponsor representative able to give brief announcement during competition
- Logo recognition in leaderboard video, activation area signage, digital promotion, and show directory
- Sponsor able to provide branded gear for their sponsored team to wear during competition (shirts, hats, etc.)
- Company recognition as official sponsor in all materials promoting the event
- Company recognition during the awards ceremony
Deadline to Sponsor: June 29, 2026
$5,000 | Multiple Available
Have your product(s) featured at the Hardscape Demos outside in the Hardscape House. Attendees can interact directly with your product, creating a better opportunity for onsite sales and a full post-show pipeline!’
Inclusions:
- Company Representative available to provide brief welcome overview at the beginning of the demo session.
- Representative available to speak with attendees following the demo – only featured product sponsors can have their products recognized by name during the demo
presentation. - Company recognition on Post-Demo Cliff Notes provided to all registered demo attendees
- Company recognition in all materials promoting the demo(s)
$2,500 | Multiple Available
Show your commitment to advancing knowledge and excellence in the field by sponsoring an HNA Education General Session Sponsor and supporting the professional growth of attendees
Inclusions:
- Opportunity for company representative to introduce speakers
- Company recognition as sponsor in all materials promoting the education session(s), education workshops, hardscape demos and installer courses including attendee emails, and mobile app
- Inclusion in the HNA Digital Attendee Brochure
Deadline to Secure: May 29, 2026
$300 or 2 for $500 | Multiple
The New Product Showcase provides an exclusive opportunity to highlight the latest products and services in the hardscape industry. It also allows you to engage attendees directly, drive them to your booth, and showcase how your solutions address their needs.
Inclusions:
- Product(s) featured on dedicated New Product landing page on HNA’s website
- Two (2) Dedicated Emails to Attendees featuring all new product(s)
- Product(s) recognition in social post on HNA’s social media accounts featuring all New Products sponsors
Interested in Sponsoring? Choose from one of our curated opportunities below, or let’s build a custom package tailored to your goals—reach out to us at hnasales@ntpevents.com to get started!
Robin Hatfield
Account Executive
hnasales@ntpevents.com
703-706-8241
