Wednesday, October 21
4:00 - 5:00 pm
Speaker:
George Urvari
A design might be beautiful, but it might not be profitable for the company. Poor designs lead to more difficulty in construction, missing crew information, and poor aesthetics. In this presentation, learn how to optimize your designs, according to the trinity of design (price, build-ability, creativity). This presentation will help you sell your projects more effectively and create stability in your business. It will also help you build landscapes that appreciate with time, and elevate your brand.
Learning Objectives:
- Recognize how the trinity of design—price, buildability, and creativity—guides the development of profitable, constructible, and visually compelling projects.
- Apply strategies to optimize design plans so crews receive clear, complete information that reduces construction challenges and enhances final aesthetics
- Demonstrate how improved design practices can strengthen sales effectiveness, elevate your brand, and create landscapes that gain value over time.
$69 Members /
$99 Non-Members
This was a great show to attend for the first time and we look forward to attending every year moving forward. Defintely a can’t miss show!
—Jamieson Curry, Artificial Turf Supply
My HNA experience was an eye-opening one. So many great companies were represented by educated representatives. All my questions were answered, and if they weren’t a follow up email was given. I would recommend this show to anyone and everyone in the business.
—Emily Medina, The Concrete Service Inc.
I don’t know of any other place where one can find such a complete representation of our industry… tech, products, equipment, education, it’s all here!
—Jeremy Martin, Willow Gates Landscaping LLC
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
—Devin Wiley, Newcastle Lawn and Landscape
This show always has solutions to improve my business – from education sessions to new products or equipment, that you can see in person and try.
—Zack Rulli, Dirt and Stone Landscaping
