Thursday, October 22
4:00 - 5:00 pm
Speaker:
Doug Buma
Unlock the power of strategic planning by beginning with the end in mind. This session explores how defining a clear three-year vision—from sales goals to team structure and key metrics—can transform your organization. Learn how to link your annual, quarterly, and weekly plans to that vision, ensuring every action drives long-term success and meaningful growth.
Learning Objectives:
- Define a clear three‑year organizational vision that aligns sales goals, team structure, and key performance metrics.
- Connect annual, quarterly, and weekly plans to long‑term objectives so daily actions consistently support the broader vision.
- Implement a strategic planning framework that drives sustained growth, organizational clarity, and purposeful decision‑making.
$69 Members /
$99 Non-Members
This was a great show to attend for the first time and we look forward to attending every year moving forward. Defintely a can’t miss show!
—Jamieson Curry, Artificial Turf Supply
My HNA experience was an eye-opening one. So many great companies were represented by educated representatives. All my questions were answered, and if they weren’t a follow up email was given. I would recommend this show to anyone and everyone in the business.
—Emily Medina, The Concrete Service Inc.
I don’t know of any other place where one can find such a complete representation of our industry… tech, products, equipment, education, it’s all here!
—Jeremy Martin, Willow Gates Landscaping LLC
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
—Devin Wiley, Newcastle Lawn and Landscape
This show always has solutions to improve my business – from education sessions to new products or equipment, that you can see in person and try.
—Zack Rulli, Dirt and Stone Landscaping
