Sessions

AI is quickly becoming a competitive advantage in the landscape industry, but most contractors don’t know where to start.

In this practical session, Frank Bourque shares a clear framework to help you assess your readiness, identify high-impact AI opportunities, and integrate automation into your sales, operations, and admin systems, without creating chaos.

Walk away with a structured roadmap to move from experimenting with tools to building a scalable, AI-powered business.

Learning Objectives:

• Assess business readiness for AI adoption and identify high-impact opportunities across sales, operations, and administrative functions.
• Apply a structured framework to integrate AI and automation into existing workflows without disrupting operations.
• Develop a practical roadmap to transition from experimenting with AI tools to building a scalable, AI-powered business.

In this session, Joe Raboine, VP of Sales for Oldcastle, will share insights on design-led selling, incorporating wellness and biodiversity into outdoor spaces, and leveraging technology and AI to enhance business operations. He will also explore ways contractors can differentiate themselves and scale through modular design, pattern innovation, and packaged services that enable faster installations. Additionally, the session will cover retrofit and phased project opportunities, and how contractors can position themselves as trusted “outdoor living guides” for homeowners.

Learning Objectives:

• Leverage technology, AI, and phased/retrofit opportunities to improve efficiency, accelerate installations, and position themselves as a trusted outdoor living advisor
• Apply design-led selling strategies that incorporate wellness, biodiversity, and client-centered outdoor living concepts
• Identify ways to differentiate and scale their business through modular design, packaged services, and innovative project approaches