Thursday, October 22
11:00 am - 12:00 pm
Speaker:
Oliver Bridgeman
Most contractors either under-spend on marketing or invest without knowing what’s actually working. This numbers-driven workshop brings clarity to marketing budgets using real benchmarks and performance data. You’ll learn how to determine the right budget for your business, how to prioritize traditional vs digital channels, what “good” performance looks like across key platforms based on data from Bridge Media’s campaigns, and how to identify what’s truly driving results. Attendees will leave with a clear, realistic marketing budget they can confidently justify and adjust as they grow.
Learning Objectives:
- Determine an appropriate marketing budget using industry benchmarks and performance data.
- Evaluate and prioritize traditional and digital marketing channels based on expected results.
- Analyze marketing performance to identify what’s driving results and adjust their budget accordingly.
$69 Members /
$99 Non-Members
This show always has solutions to improve my business – from education sessions to new products or equipment, that you can see in person and try.
—Zack Rulli, Dirt and Stone Landscaping
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
—Devin Wiley, Newcastle Lawn and Landscape
This was a great show to attend for the first time and we look forward to attending every year moving forward. Defintely a can’t miss show!
—Jamieson Curry, Artificial Turf Supply
I don’t know of any other place where one can find such a complete representation of our industry… tech, products, equipment, education, it’s all here!
—Jeremy Martin, Willow Gates Landscaping LLC
My HNA experience was an eye-opening one. So many great companies were represented by educated representatives. All my questions were answered, and if they weren’t a follow up email was given. I would recommend this show to anyone and everyone in the business.
—Emily Medina, The Concrete Service Inc.
