Thursday, October 22
12:00 - 1:00 pm
Speaker:
George Urvari
Turn your estimates into powerful sales tools. Learn how to create clear, complete, and compelling proposals that not only cover every detail, but also showcase the value of your company. Discover techniques for breaking jobs into manageable pieces, including what you’re not doing, and using proper naming conventions to eliminate confusion and inspire confidence. When your estimates tell the right story, customers don’t just see cost, they see value.
Learning Objectives:
- Develop clear, complete, and value‑focused proposals that transform estimates into persuasive sales tools.
- Organize project scopes into logical, manageable components using effective naming conventions that reduce the risk of underpricing work and creating client confusion.
- Communicate the full value of your services so customers understand not just the cost, but the quality, clarity, and professionalism behind it.
$69 Members /
$99 Non-Members
This was a great show to attend for the first time and we look forward to attending every year moving forward. Defintely a can’t miss show!
—Jamieson Curry, Artificial Turf Supply
My HNA experience was an eye-opening one. So many great companies were represented by educated representatives. All my questions were answered, and if they weren’t a follow up email was given. I would recommend this show to anyone and everyone in the business.
—Emily Medina, The Concrete Service Inc.
This show always has solutions to improve my business – from education sessions to new products or equipment, that you can see in person and try.
—Zack Rulli, Dirt and Stone Landscaping
HNA provided a space for our team to create relationships with other professionals and find new products or materials. It also broadened our way of thinking as far as where the hardscape industry is going.
—Devin Wiley, Newcastle Lawn and Landscape
I don’t know of any other place where one can find such a complete representation of our industry… tech, products, equipment, education, it’s all here!
—Jeremy Martin, Willow Gates Landscaping LLC
